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New Fund Structures and Investor Types Bring New Challenges

Citrin Cooperman's third annual Asset Management Survey Report, based on responses from more than 300 U.S. asset managers, finds that more than 70% are already raising or actively pursuing capital from each of four key non-traditional sources: strategic and corporate investors, retail and mass-affluent investors, defined-contribution plans, and sovereign wealth funds.

The report addresses the tax, compliance, and operational hurdles that stem from these new sources. And as liquidity pressures mount, it examines fundraising strategies, exit expectations, and AI adoption across private equity, private credit, venture capital, and hedge funds.

Key Findings at a Glance

Citrin Cooperman's survey of more than 300 U.S. asset managers found that:

  • 62% of asset managers identify high-net-worth individuals as a current source of capital, and 55% are targeting them for new inflows — more than any other source in both cases.
  • More than 70% of asset managers report already raising or actively pursuing capital from non-traditional sources: strategic or corporate investors, retail and mass-affluent investors, defined-contribution plans and sovereign wealth funds.
  • 71% of the firms using AI report a positive return on their investment to date.
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What You’ll Learn

Explore how asset managers are adapting their strategies and what these shifts could mean for your firm.

  • Fundraising: How firms are expanding their investor base and pursuing capital from private wealth and non-traditional sources.
  • Liquidity: How managers are responding to persistent exit delays and exploring evergreen funds, continuation vehicles, secondaries, and other alternatives.
  • Sector Differences: Where fundraising strategies and operating pressures diverge across private equity, private credit, venture capital, and hedge funds.
  • AI Adoption: Where firms are seeing returns on their investments and how data security, privacy and oversight influence broader adoption.

The Firms Behind the Insights

Conducted in collaboration with Greentarget, Citrin Cooperman’s survey was fielded in July and August 2026. Participants were screened based on firm type, role, and assets under management (AUM). Findings reflect respondents’ perspectives at the time of the survey.

Firm Types Represented

Assets Under Management (AUM)

Headquarters Locations

Methodology

Conducted in collaboration with Greentarget, Citrin Cooperman’s survey was fielded in July and August 2026. Participants were screened based on firm type, role, and assets under management (AUM). Findings reflect respondents’ perspectives at the time of the survey.