Raising Menu Prices: New Rates, Same Value

Citrin Cooperman Partner Aaron Chaitovky spoke with Pizza Today about increasing the profitability of your restaurant. 

“A consistent annual marginal increase is easier to accept as opposed to a big increase every five years,” says Aaron Chaitovsky.

“Raising the price for pizza slices when bundled with a soda offers additional value to your customer.” 

“Ingredients that are measured and portion-controlled help create consistent final products, while also helping to cut down on waste,” Chaitovsky explains.