As the premier event for Salesforce, Dreamforce stands out each year for many professionals within the ecosystem, drawing tens of thousands of trailblazers to San Francisco. The gathering offers numerous workshops, networking opportunities, celebrations, and appearances by notable figures.

In response to the pandemic, Dreamforce adapted by launching Salesforce+ – Salesforce’s dedicated streaming service – offering live and on-demand content to a virtual audience. Now that in-person events have resumed, Dreamforce has adopted a hybrid model to engage an even broader audience.

As you prepare for Dreamforce 2024, which takes place September 17 through 19, here are some must-see highlights, from selecting workshops to connecting with the right vendors. The future is here, and it is time to make your plans!

Why should you attend Dreamforce?

If the prospect of joining thousands of like-minded professionals doesn't already excite you, how about a live performance from the legendary Elton John? After his epic “Farewell Yellow Brick Road” tour, this appearance at Dreamforce presents a once-in-a-lifetime chance to see a musical icon live.

Below are some other exciting aspects of the conference that awaits you.

1. A multitude of talent across 1,000 stages

Dreamforce is dedicated to empowering business leaders by enhancing their skills and knowledge through a dynamic lineup of keynotes, breakout sessions, hands-on training, and much more. Over three days, more than 1,000 individual events are offered to attendees, along with opportunities to network and unwind. The schedule includes thought leaders from nearly every industry, from agriculture to travel and beyond.

Sessions are designed by specialists to cater to everyone, from curious newcomers to seasoned power users, covering topics like artificial intelligence (AI), customer relationships, and sustainability. Attendees will gain deeper insights about Salesforce's multiple components and how they build success and grow businesses.

This year’s Dreamforce has another impressive lineup of speakers which will include appearances by Matthew McConaughey, Dev Patel, and Kate Hudson plus a lineup of extraordinary innovative business leaders, including:

• Daniela Amodei – President and Co-Founder of Anthropic
• David B. Kirk – Former Chief Scientist and Fellow at NVIDI
• Raj Subramaniam – President and CEO of FedEx Corporation
• Cristóbal Valenzuela – CEO and Founder of Runway
• Sallie Krawcheck – CEO and Founder of Ellevest

Take advantage of the event’s boot camp to gain new skills, certifications, and credentials. This three-day upskilling training will elevate your career to the next level.

2. Meeting the vendors

There will be numerous vendors on site and available to connect. Enjoy their free goodies and don’t miss out on their valuable advice. They are there to help your business grow, so come with questions, discuss your challenges, and talk to them about the bottlenecks your business faces.

Salesforce is a powerful platform that integrates many tools, but its vast capabilities can be overwhelming. If you feel daunted by everything that Salesforce can do, be sure to touch base with the vendors at this conference. Their goal is to lighten your load and help you unlock the full potential of Salesforce with clear, step-by-step guidance and well-placed strategies.

Request onsite demos, bring your questions, and be curious! The best way to elevate your business is to engage professionals who are already working with a product that can take your business to the next level.

3. Networking to your heart’s content

Dreamforce is all about connecting with people. With so many attendees, it might feel a bit overwhelming, but for many that is what makes it so exciting. Be sure to also spend time at the Dreamforce National Forest.

There are events you do not want to miss that provide an opportunity for a deep dive into your questions with professionals who are intimately familiar with the Salesforce platform.

Make sure to explore the exhibits and interact with other professionals, vendors, and innovators. This is your chance to discover how Salesforce can propel your company to the next level. There is plenty of time for learning and, of course, plenty of time for fun. Take a moment to unwind and gear up for excitement when you are ready to learn something new.

You will have plenty of opportunities to ask senior Salesforce leaders all your pressing questions. Plus, you can access previous Q&As get straight to the answers you are seeking.

Salesforce and Citrin Cooperman: Better together

Citrin Cooperman’s Digital Services Practice will be at Dreamforce to discuss how you can leverage your Salesforce platform to its full potential. Our value-added services extend beyond simply selling licenses — we tailor Salesforce to meet your unique requirements, utilizing AI-driven insights to maximize your investment.

Join us for a coffee chat about Salesforce and your technology stack before Dreamforce 2024 begins. Whether you have specific questions about Salesforce or need general advice on technology strategy, our team is ready to assist you in prioritizing and planning effectively. Don't miss this ideal pre-Dreamforce opportunity to network, align your goals, and prepare for the event while enjoying a coffee with us.

Contact us today to discover how Salesforce and Citrin Cooperman can help you maximize your investment. For those attending Dreamforce, we look forward to seeing you in San Francisco!