Chris Hull Quoted in Variety Magazine
Partner and Royalty Audit, Compliance, and Consulting Practice Leader Christopher Hull was recently interviewed by Variety in regards to royalty estimates for the Disney star/singer, Olivia Rodrigo's song, 'Good 4 U.'
How much in publisher and writer royalties for the U.S. consumption of 'Good 4 U'? Using informed assumptions of how much each transaction would pay, Hull roughly estimates it at more than $1.4 million. What's the inevitable sync revenue this song will generate from use in ads or placements on film or TV? Hull states, “A year after a song peaks at radio, you can go get $250,000 or half a million in sync for a song that is so recognizable.â€
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