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Marketing Trends To Watch For: Data Privacy, Specialization, New Client Expectations


Inside Public Accounting sat with Principal, CMO, and IPA's 2017 Marketer of the Year, Laura Kucera, to discover the biggest changes in accounting marketing heading our way.

In this interview, Laura tackles:

  • Transformations expected in firm marketing
  • The evolution in specialization 
  • Improvements in CRM
  • Prospect engagements 
  • Data protection regulations

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