In Focus Resource Center > Insights

New Jersey's Top CEOs and Business Leaders Reinvent Their Firms to Better Serve their Clients

As seen in COMMERCE Magazine

COMMERCE Magazine compiled their annual best practices guide in the September 2020 issue, with a focus on how COVID-19 has changed how we do business. Alex Serrano, the office managing partner of the New Jersey office, discusses how Citrin Cooperman has reimagined the future and reinvented their business, in the feature article, "New Jersey's Top CEOs and Business Leaders Reinvent Their Firms to Better Serve their Clients"

“For several years, ideas like disruption, innovation, and change were used to describe the business climate. While not wrong, the true meaning behind these ideas were never imagined with the urgency needed for them today. The impact of COVID-19 has hit hard, turning “business as usual” into a foreign concept as business owners were forced to rapidly evolve, transition, and reinvent themselves to ensure their survival.

Being evolution ready, Citrin Cooperman was structured to adapt quickly to change. Our clients need us more than ever, so we created the COVID-19 Response Unit (CRU) - a dedicated team of professionals and resources to address clients’ critical needs and deliver timely solutions, from crisis through transition. CRU works 24/7 to comprehend new guidance, and maintains a dedicated resource portal. Additionally, we created the COVID-19 Transition Playbook with key steps and measures for a business to survive and thrive in any outcome.”

To learn more about how Citrin Cooperman is helping clients transition through COVID-19, take a look at our COVID-19 Transition Playbook.

Related Insights

All Insights

Our specialists are here to help.

Get in touch with a specialist in your industry today.

* Required

* I understand and agree to Citrin Cooperman’s Privacy Notice, which governs how Citrin Cooperman collects, uses, and shares my personal information. This includes my right to unsubscribe from marketing emails and further manage my Privacy Choices at any time. If you are a California Resident, please refer to our California Notice at Collection. If you have questions regarding our use of your personal data/information, please send an e-mail to privacy@citrincooperman.com.