Experience

Dena is a director in Citrin Cooperman's Digital Services Practice, bringing over 20 years of experience in data strategy, architecture, and advanced analytics. 

Dena specializes in delivering end-to-end analytics strategies, with extensive knowledge in data warehousing, data modeling, data integration, and governance. Her consultative approach blends technical acumen with business insight to drive scalable, efficient, and AI-ready data infrastructures. She is frequently engaged in defining enterprise data strategies, implementing modern BI solutions, and guiding organizations through AI adoption and readiness.

Her cross-industry background includes leadership roles at national and global consulting firms, where she built high-performing analytics teams and modernized enterprise data environments. Notably, she served as the head of data analytics and strategy for an NBA team, where she developed a Fan 360 analytics platform that integrated data across business units, including social media, sales, and operations.

Beyond her professional work, Dena is actively involved in mentorship programs supporting college students and early-career professionals in data analytics. She also contributes to the broader data community through speaking engagements and advisory roles.